Do you operate a quick betting market or a long-term betting market, and why does your gambling website not survive more than a year?

Once upon a time, going overseas to engage in gambling was all about speed. Advertisements were laid out, traffic came in waves, with fast deployment and quick returns, without the need to ponder over odds models or user lifecycle. As long as you dared to spend and take risks, there were profits.

But looking back today, those teams that insisted on reasonable odds and user value management during the "money-picking era" have gradually become leaders in the industry. Meanwhile, those who became rich overnight with the quick-kill model have mostly disappeared.

The answer has already been written in history: If you want to do business for the long term, there is only one way - the "long-term model."

Didi's Yu Jun once said that a good product must have three elements: valuable to users, profitable for the company, and sustainable. True sustainability comes from the benign design of the transaction model - that is, all parties in the industry chain must create value and distribute profits in a reasonable, fair, orderly, and mutually beneficial manner to form a long-term operating ecosystem.

I understand that many still cling to the quick-kill model, as it appears less costly and more effective in the short term. Many even disguise themselves with reasonable odds initially and later secretly switch to an AB model, automatically switching to a high-kill "clone B model" once the system incurs losses. This shortsighted behavior might deceive new customers temporarily but is doomed not to retain the market.

Especially today, users are no longer the "information asymmetry" era's easy targets. Markets like Brazil, Vietnam, the Philippines, and India have already been washed through several rounds by quick-kill models, and their understanding of odds, rebates, and gaming experience has significantly improved. Coupled with the soaring cost of acquisition and the continuous decline in advertising ROI, sticking to the quick-kill model will only make it increasingly difficult to sustain oneself.

To survive and to last, one must shift from a "user-plundering" model to a "user-management" model.

The sustainable development of a betting platform is based on a simple truth: treat users fairly and continuously create value for them. If you are willing to sacrifice short-term profits, make the odds reasonable, extend the user lifecycle, and increase the frequency of repurchase, you will eventually find that this approach brings more stable profits and stronger risk resistance.

From quick-kill to long-term, it is a cognitive upgrade and a business model reconstruction. It seems slow, but it is fast; it seems difficult, but it is stable.

Instead of pursuing short-term excessive profits, it is better to build a profit model that can last for 10 years, achieving lasting success.

@bcguy888