Blaze's influencer marketing on Instagram is quite aggressive, having signed contracts with Brazilian influencers ranging from millions to thousands of followers. If you search, you'll find that the bloggers they collaborate with all have millions of followers. They adopt a brand exposure strategy rather than the traditional click-based story exposure. Generally, they sign long-term, exclusive contracts with bloggers, mainly in the form of posts plus highlights. Platforms with funding might consider giving it a try.