The current European market is completely a red ocean. Those who haven't engaged in business wouldn't know; although it appears to be a tempting piece of cake on the surface, the homogenization of gambling-related gaming products is extremely severe. Most companies struggle to carve out a niche, focusing on appearances rather than substance, or on substance without specialization. It's tough for slot games to survive under these conditions. With such high barriers, how can I control costs to invest in traffic, only to see no returns at all.