Practical Guide: Why do you always lose money on buying traffic?

I have studied the industry for over a year and have also spent money on testing, summarizing as follows:

If you are using a fast disk killing strategy, you must win by volume, as you seek short-term returns; thus, the recharge situation from the previous week can basically reflect the quality of your channels. Currently, the companies that can place ads in the market are more or less the same, with Brazil generally in the 7-15 range, and Vietnam generally in the 40-60 range; and basically, the first day's recharge can recoup 20-40% of the costs, with the remaining 90% of users typically lost on the first or the next day, and a weekly retention rate of 5-10% is already normal.

If the conversion SOP of materials and website technology or activities determines the amount of deposits on the first day, then the remaining part needs to find ways to further dig into those who have registered but not recharged, and those who have made their first recharge but not a second. Therefore, for the second batch of people, it is necessary to track conversions, make telesales if needed, and push sales activities if appropriate.

Finally, do not think that the traffic bought is one-time; smart people have already thought of creating a fission discount activity to tempt them to bring in new users. In this case, giving them 10%-20% of their downline's recharge as a commission is quite effective.

The above is a personal summary, I hope everyone prospers and have a Happy New Year! First published by PASA.