Dry Goods: Discussing the Topic of KYC

Frankly speaking, many people now refuse to apply for licenses because they feel there are too many restrictions, especially KYC. A reminder to all the capable bosses who are watching and wondering whether to apply for a license, KYC has more advantages than disadvantages.

Many platforms now get a headache just hearing "KYC," thinking that user registration becomes difficult, the conversion of purchased traffic is low, and fewer people are playing. But from my recent experience with several white-label projects, KYC is not necessarily a bad thing; it is actually a crucial step for the platform's "self-protection" and "legitimization."

Here are some actual benefits of KYC that I have summarized, especially suitable for those considering doing white-label projects and wanting to engage in long-term projects:

1️⃣ Anti-arbitrage: Prevents a large number of dummy accounts and head accounts from participating in activities, keeping out the wool-pullers, making the activities sustainable.

2️⃣ Risk control alerts: Once dirty money or suspicious funds are detected, they can be identified immediately, and actions like freezing and reporting can be taken to protect the platform's financial security.

3️⃣ Improved user quality: Those willing to submit to KYC are mostly genuine users who really want to gamble, blocking those who just want to try and freeload at the door.

4️⃣ Compliant promotion: Only the combination of white-label + KYC allows for legal traffic purchases on platforms like Facebook, Google, and ad networks; otherwise, a simple account suspension by the ad platform can completely cut off the campaign.

5️⃣ Increased retention rate: Accounts that have undergone KYC are more troublesome to cancel, leading users to prefer long-term usage and more stable recharge patterns.

6️⃣ Precise service to users: Customer service resources can be focused on real players, avoiding daily explanations to freeloaders about "no cashback for activities."

7️⃣ Clean data: Complete and genuine user information facilitates risk control modeling, user behavior analysis, and precise operations.

8️⃣ Stable channels: KYC users have lower payment risks, making banks and third-party payment channels more willing to increase volume and less likely to be blocked by risk control.

9️⃣ Increased trust: Especially in the Western markets, many players actually trust platforms with KYC more, perceiving them as regular and reliable, which paradoxically leads to higher conversions.

🔟 Licensing foundation: In the future, to integrate payment systems and apply for formal licenses, the KYC system is the first barrier; without KYC, compliance discussions are off the table.