Today is May Day, International Workers' Day, wishing everyone a happy Labor Day!
The user journey on a gambling platform extends far beyond just deployment to registration; each subsequent phase determines the platform's revenue and retention. After deployment, how to onboard users and improve conversion rates is a key task for every operator.
Stage 1: Deployment and Promotion (Customer Acquisition)
Users first come into contact with the platform through advertisements, promotional activities, or referrals. At this point, users lack understanding of the platform, and the core task is to guide users to click and register through attractive creative content and promotional information.
Stage 2: Registration Stage (Conversion)
After completing registration, users are willing to further understand the platform. Simplifying the registration process, offering rewards for newcomers, and promises of privacy and security can effectively increase the conversion rate.
Stage 3: First Deposit (Initial Conversion)
Completing the first deposit is a crucial conversion point. Providing rewards for the first deposit, convenient payment processes, and platform credibility helps users complete their first deposit.
Stage 4: Active Stage (Newbie Period)
The newbie period is when users first participate in gambling games. At this time, the platform needs to help users smoothly familiarize themselves and continue participating through guides for beginners and free trials.
Stage 5: Reinvestment Stage (Continuous Payment)
After establishing trust, the platform encourages users to continue depositing or betting through personalized promotions and game content, enhancing the reinvestment rate.
Stage 6: Silent Stage (Inactive Period)
Silent users typically show long periods of not logging in or betting. At this time, operations need to activate users through engagement measures, such as push notifications and email care.
Stage 7: Churn Stage
If users remain inactive for a long time and cannot be reactivated through recall measures, they enter the churn stage. Reasons for churn often include unpleasant experiences or temptations from competitors.
Stage 8: Recall Stage
For churned users, operations can reactivate them through remarketing tools such as EDM emails and targeted advertisements, offering personalized promotions and content.
As discussed yesterday, deployment is just the first step; the ability to onboard and develop users determines the platform's vitality. Therefore, through refined lifecycle management, the retention rate and reinvestment rate of users can be maximized, thereby enhancing the platform's long-term profitability.
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Comments0
It's very difficult to reactivate dormant users.
The initial charge is now very low, difficult to handle. There are also very few users revisiting us.
How impressive you are, what's your betting data like?
I'm bragging
Studied
There are too many nodes that need to be monitored and tracked behind the scenes; it's very difficult for the team to achieve this without absolute self-discipline.
Dry goods
Everyone knows the method, but they can't integrate knowledge with action.
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