Perfect odds

The so-called perfect trading model is nothing more than maximizing production efficiency from an economic perspective. It involves finding the most efficient solution at each stage and implementing it to achieve the perfect model where P=MC. In actual operations, practitioners often feel chaotic, and it becomes particularly important to detach and view the situation from a holistic perspective. This helps you make timely judgments on whether there are issues with the business structure or deviations in detail execution.

So, how can problems be solved at each stage to maximize efficiency?

Low-cost traffic

I have seen too many failed cases fall at this stage. The best strategy is to find a customer acquisition method that does not rely on buying traffic, such as a traffic pool model with extremely low marginal costs, or a private domain renewal model like JingChat. JingChat may seem low-end, but it is the king of low-cost user development models.

You can see my historical dynamics about traffic development in the special topic: https://t.me/bcguy888/36

Focus on conversion

Efforts must be made in the reception stage, with only two goals: recharge and keep recharging. Once users enter and start interacting, a profile should be established for them, and different strategies should be adopted to achieve the conversion goals. A company categorized users into four types and tackled them one by one, achieving good results: high-value recharge users → log in but no recharge → promote; regular recharge users (normal) → log in but no recharge → push forward; regular recharge users (inactive) → gift money revisit → recharge again; non-recharge users → dispel concerns → first recharge.

Sufficient incentives at the fission stage

Redirect the advertising budget originally given to FB and GG to incentivize users, settling payments based on performance. Some platforms have achieved a daily recharge rate where fission users account for over 50% through this model. For example, in Vietnam, the cost of acquiring a recharging user through buying traffic is 40–50 USD, but operators only need to design a performance-based fission activity and reward 20 USD to easily persuade a Vietnamese user: note that the average daily wage in Vietnam is only 13.88 USD. 20 USD is just a reference value, and the actual operation can flexibly find a balance point for rewards.

Stable relationships on the service side

Build user brand loyalty, treat users like family, and greet them occasionally, not only making them feel warm but also evoking their memory of the platform. After establishing your own loyal customer pool, you can design targeted activities to achieve callback, reaching the goals of recharging and continuous recharging. Moreover, when the platform encounters force majeure, these loyal users are often the most stable seed users for the future.

These four dimensions are the key contradictions that need to be prioritized in current practice. Other aspects such as brand building and trust shaping are important but are considered basic skills and are not further elaborated here.

Although each stage of the above model relies on manpower to a certain extent, the marginal costs are controllable. A perfect trading model is not naturally perfect but is a postnatal product of actively establishing economic awareness between cost and output. Cost reduction and efficiency enhancement are applicable in any environment.

The perfect trading model is not fictional. Currently, the top-ranked brands in overseas markets possess the above characteristics.

Finally, I wish all readers great wealth.

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