On July 1, the famous Brazilian football club Corinthians and the world-renowned gaming company Parimatch announced the promotion of a 310 million reais deal between the two parties. Cooperation Agreement. The agreement has been approved by club president Augusto Melo and is being reviewed by the supervisory committee.
According to the agreement, the contract lasts for three years, and the contract amount increases year by year. The specific payment arrangements are as follows:
- As of July 2025, payment of 85 million reais
- As of July 2026, payment of 105 million reais
- As of July 2027, payment of 120 million reais
Corinthians have received multiple proposals for new shirt sponsorship since VaideBet bowed out in May. Although there was a proposal that was almost agreed in early June, it was ultimately rejected by the club's compliance department.
Corinthians announce largest-ever sponsorship deal with Parimatch
Some advisers have suggested that Corinthians consider other partners besides bookmakers, although the offers from these companies are significantly higher than those from other industries. .
At the fan meeting held last Thursday (27th), Augusto Melo presented Parimatch’s proposal and emphasized that The importance of cooperation to the club's finances.
Parimatch is an international sports betting company founded in 1994 and known for its significant presence in multiple markets around the world . The company has entered the Brazilian market since 2019 and has a sponsorship agreement with Botafogo Club since January 2023, which will last until 2025. Botafogo reportedly receives R$27.7 million per year from Parimatch, the largest sponsorship deal in the club's history.
Overall, the cooperation between Corinthians and Parimatch will further expand the influence of betting companies in Brazil’s major football leagues, which is consistent with Other top Brazilian clubs such as Flamengo, Sao Paulo, Atlético Mineiro and Fluminense have similar sponsorship deals.