Digitain's Centrivo CRM platform provides its operator partners with a complete multi-channel automation solution for player life Cycle management and engagement.
On July 12, 2024, Digitain expanded its marketing tools with the release of its Centrivo CRM platform.
"In today's highly competitive market, Digitain launches Centrivo CRM platform as part of the marketing technology needed by today's iGaming operators ," the company said.
This innovative technology allows operators to seamlessly unify all player-related touchpoints in one center, personalize player engagement, Manage player preferences, collect transaction activity, behavioral data, etc. for player lifecycle segmentation, communication and marketing automation.
Digitain further stated: "This not only simplifies operations, but also opens up new avenues for revenue growth and player satisfaction, providing iGaming with The foundation has been laid for unprecedented success in the industry.”
"CRM is crucial in iGaming to ensure that Effectively and efficiently unify lifecycle marketing to drive brand loyalty, advocacy and satisfaction to achieve revenue goals based on player lifecycle stage. ”
"We continue to innovate our platform for our iGaming partner operators so that operators can seamlessly centralize all players data to create campaigns for onboarding, activation, activation, retention, churn management and reactivation that drive player engagement and revenue growth.”
"Centrivo CRM platform facilitates a complete multi-channel marketing communications solution through email, SMS, website push and events, because All transaction data is transferred from the brand's existing Digitain setup rather than being pushed to a third-party solution, allowing for seamless data transfer. The platform does support third-party integration with existing channel providers."
"The platform itself is user-friendly and can be configured according to the operator's needs. Audience segmentation management, marketing queues, promotion templates , dynamic bonus management, and gamification features are all accessible through reporting dashboards for performance analysis. Through our platform, you can launch and optimize your entire lifecycle CRM marketing campaigns, ensuring maximum success during high-profile marketing acquisition campaigns. exposure and player engagement.”
