When Philippine Inland Gaming Operators (PIGO) entered the entertainment industry in Southeast Asia, they changed the region’s traditional gambling habits. They bring complex changes to the industry at a time when challenges and concerns about illegal offshore gambling activities are growing.
Expansion and supply
In 2020, PIGO started offering more than just traditional tabletop gaming in casinos. Sports betting and online cockfighting (e-sabong) have become popular, driving numerous strategic collaborations between operators and businesses. As PIGO continues to expand its market and customer base with its new products, their revenue has increased significantly.
Regulatory environment
PIGO was implemented in response to the economic constraints faced by illegal gambling activities in the Philippines. However, the player categories now covered by PIGO are not limited to those usually reserved for VIPs.
Despite continued expansion and enhancement, regulatory barriers and relationships with banking customers present ongoing challenges for the industry and its participants. These barriers play a major role in shaping the operating environment and determining the pace of the market.
Regional impact and future prospects
PIGO's success is not limited to the Philippines, as its influence is now extending to Southeast Asia. Countries such as Thailand and Malaysia are beginning to develop similar regulatory frameworks to control their gambling activities. Ideally, a unified framework and technological advancements between neighboring countries can be a key factor in future growth and have a huge impact on the market dynamics and operational efficiency of the gaming industry.
PIGO is now at the forefront of Southeast Asia’s gaming industry, igniting the need for regulatory innovation and market adaptation. Their ability to navigate dynamic environments makes their position in the market highly respected. As Southeast Asia continues to adapt to the digital transformation of the gaming industry, PIGO’s influence is expected to continue within the industry, paving the way for the introduction of sustainable growth and responsible gaming practices in the region.
