In 2023, there is a hot project that has attracted much attention, that is, Brazil Real Money GameSLOTIn this article, we will take a closer look at the various features of real money gaming and our recommendations when promoting real money gaming in Brazil.

3 Reasons to Invest

As the largest and most populous country in Latin America, Brazil is known as a sleeping giant that is about to wake up in the field of real money games. In the past few years, Brazil has been one of the fastest growing countries in terms of domestic game export. Its population size is also among the highest in the world. In addition, its gambling is becoming increasingly legal, so in the industry, it has been called a giant that is about to wake up. With such a large population, as long as it can promote a game, it will be a huge market.

Very significant growth in the market

According to a survey by relevant professional companies, the Brazilian online gambling market is expected to be worth US$1.5 billion in 2023 and is expected to grow to US$3.2 billion by 2027. In addition, since 2023, the frequency of time spent by male users in Brazil on online gambling has increased by 45% compared to 2022, and 20% of female users have been added, who are included in the statistics as first-time users.

Very convenient payment method

Brazil has begun to promote 5G networks in the past few years, and the implementation speed is very fast. At present, the coverage rate of 5G networks in major cities in Brazil is very high, and it is now gradually being implemented in some rural areas. The popularization of 5G networks allows Brazilian users to have a better experience in online gambling, which can further stimulate their interest. In addition, due to the implementation of 5G networks, mobile payment in Brazil is currently very popular. As a very convenient online mobile payment channel, PIX can also bring a good deposit and withdrawal experience for mobile real gold games. This super convenient experience benefits both online gambling operators and users.

iGaming legalized

In Brazil, the legalization of iGaming is crucial to the development of the real gold gaming market. along withBrazilian Council of Economic Affairs (CAE)Brazil’s sports betting and iGaming regulations have made progress with the successful passage of Bill 3626/23 and its submission to the plenary session of the Senate. With the improvement of the legal framework and the legalization process of the gambling industry, iGaming operators can obtain formal licenses and operate within the legal framework. The legalization of iGaming in Brazil also provides a more stable and reliable business environment for real gold gaming operators, helping them maximize profits and ensure long-term market growth.

Analysis of the business model of online real money games

Since 10 years ago, this kind of real gold game team has begun to release various online slot games one after another. The leading companies in the market include PG Soft and PPSlots. In the Brazilian market, PG soft’s games are chosen by the most players. Let us briefly introduce this company.PG Soft, full name Pocket Games Soft, is a mobile game development company located in Valletta, Malta.Founded in 2015, the company has grown to a 200-employee strong team with offices in Europe, North America and Asia.

Gameplay

How does PG play his game? Players need to match three symbols to win, just like a slot machine. If three identical characters appear in three rows, you can win a cash prize. There are various combinations of the three characters, with prizes of different values. Oranges, rockets and envelopes represent more modest prizes, while a bag of coins, lucky charms and gold ingots represent higher values. The Lucky Tiger symbol acts as the wild symbol, substituting for all other symbols.

PG is relatively simple, and the animal image of tiger is very popular among Brazilians. In addition, major online bloggers use the tiger game as demo videos to promote on their platforms. These factors combined create a hit .

Profitability rules

PG is a game with a high winning rate and a short round. Players can win their rewards through betting amount and time strategy. A higher winning rate can increase the user's stickiness. As long as the user likes to play the game, he will spend time playing on the platform every day. Although the PG game has a high winning rate for players, as a platform, because of the odds and rules, it is not difficult for us to make profits. The next core focus is traffic.

flow

Before discussing the traffic diversion plan, we must first conduct a clear analysis and research on the target audience. In this way, you can divert traffic to your project more accurately and purposefully.

In terms of age, the age range of online real money games in Brazil is 20 to 40 years old, accounting for 60%, while the age range of 40 to 60 years old is relatively low, accounting for only 25%. The average age of the audience is 39 years old.

In terms of gender ratio, we generally subconsciously think that the male audience should account for the majority, 60-70%, because men are naturally good at gambling. Then the result is just the opposite. In the Brazilian market, 57% of women like to play slots. Can you believe that there are more women than men. If this is not clear, it is easy to make mistakes in drainage. That’s why some teams in the past found co-promotion bloggers who were all big-breasted beauties with a very large number of fans, but the results were very poor. It was because they got the wrong audience. On the contrary, many moms and nail art bloggers have good conversion rates.

In terms of geographical differences, the findings show regional differences in players in different Brazilian states. São Paulo emerged as the state with the highest concentration of real money players, accounting for nearly a quarter (24%) of the player base. It was followed by Rio de Janeiro, with 14% of players coming from this state. Other states such as Rio Grande do Sul, Bahia, Ceará, Paraná, Minas Gerais, Pernambuco, Goiás and the Federal District also showed great gaming appeal, each contributing about 5-7% of the player population. The findings are consistent with previous studies that have highlighted the influence of metropolitan area, communication infrastructure and socioeconomic well-being on gaming preferences.

There are many ways to acquire traffic for real money games, and the conversion rate and final profit results of each plan are very different. Next, the editor will introduce several traffic channels.

Google Streaming

Google traffic is relatively difficult, but it is very accurate traffic. Based on SEO optimized search results, users usually search through precise keywords. Google displays our landing pages or ads, and users click on the traffic that comes in. This kind of traffic users search for keywords and platforms on Google just to play games, so the conversion rate is relatively high.

Facebook streaming

Facebook streaming and Google are two completely different concepts. Google focuses on precise traffic, while Facebook's advertising system is CPM, which is a display advertisement that relies on Facebook's advertising algorithm and its huge user data analysis to push it to interested audiences.

Internet celebrity blogger promotion

Influencer marketing, is a very fast traffic growth plan. This is also the mainstream plan adopted by most Brazilian real gold game operation teams. An obvious benefit of looking for bloggers to promote is that you can find a large number of exposure channels, and you can get as much traffic as you want, provided you are willing to pay enough. For example, find blogger targets for promotion on social media platforms such as Instagram, Youtube, Tiktok, and Kwai.

Conclusion

In the rapid development of Brazil's real gold gaming market, we have seen several key factors: huge market potential, significant market growth, convenient payment methods and the legalization of iGaming. These factors jointly promote the vigorous development of real gold games in Brazil.

For investors, the Brazilian real gold gaming market has the following three reasons: First, Brazil, as the most populous country in Latin America, has huge market size and potential; second, the legalization of online gambling provides operators with stability and A reliable development environment; finally, the popularity of 5G networks and convenient payment methods such as PIX improve user experience and further promote market growth.

In terms of marketing, Google traffic, Facebook advertising and influencer blogger marketing are effective channels to obtain traffic. These strategies not only help operators attract more players, but also increase conversion rates and profitability.

As the Brazilian real money gaming market continues to expand, we can foresee that this market will continue to show strong growth momentum in the coming years, bringing rich returns to investors and operators.