Real money games, as the name suggests, are games where players can bet real money and have a chance to win real money prizes. Such games include, but are not limited to, online poker, slot machines, sports betting, lotteries, and other casino games. With the popularity of the Internet and mobile devices, real gold games have gradually moved to online platforms, forming a huge online gambling market. In recent years, real-gold games have become popular in markets such as India and Brazil. “Dream11”, which became popular in India early on, had a total transaction volume of US$650 million in Q3 2019 and a net profit of US$100 million. We will start the discussion with the Indian and Brazilian markets and explore the reasons why these two markets are so successful!
Four major categories of real money games
Real gold games are mainly composed of four categories, namely: Card Games, Casino Games, Quiz Games, and Sports Betting Games.
Card Games: including Texas Hold'em, Blackjack, Bridge, etc. Players place bets and win bonuses through card analysis and strategy.
Casino Games: Including slot machines, roulette, baccarat and other classic casino games, players use luck and skill to win bonuses.
Quiz Games: Players place bets and answer questions in various quiz games. Those with the highest correct rate can receive cash rewards.
Sports Betting Games: Including betting on the results of various sports events such as football, basketball, cricket, etc. Those who predict correctly can win bonuses.
Analysis of the Indian real money gaming market
- Economic and demographic factors:
Demographic dividend: India has a population of over 1.3 billion, of which a large proportion is young people. Young people are more receptive to new technologies and new forms of entertainment, and have a natural attraction to real money games.
Rise of the middle class: With rapid economic development, the number of middle class in India is increasing, and they have more disposable income to spend on entertainment.
- Technology Popularization:
Internet penetration: Internet penetration in India has increased rapidly in recent years. Cheap data packages and the availability of smartphones have made online real money gaming easily accessible to more people.
Popularization of digital payments: Digital payment platforms such as Paytm and Google Pay are widely used in India, providing users with convenient ways to recharge and withdraw cash.
- Cultural and Social Factors:
Passion for gaming: Indians have a keen interest in gaming and competition, especially sports like cricket. As a result, sports betting and other competitive real money games are very popular in India.
Gambling culture: Although there are certain legal restrictions on gambling, Indians are relatively accepting of gambling, especially during traditional festivals and celebrations, when gambling is more common.
- Government Policies and Regulations:
Grey Area: Although India has strict legal restrictions on gambling, online real money gaming is in a legal grey area with relatively loose regulation, providing space for the market to develop.
Analysis of Brazil’s real money gaming market
- Economic and demographic factors:
Large population base: Brazil is the most populous country in South America, with a population of over 200 million. The large population base provides a broad user base for the real money gaming market.
Economic development: Although there are fluctuations in Brazil's economic development, the rise of the middle class and the relative stability of the economy generally provide a good development environment for the real money gaming market.
- Technology Popularization:
Popularity of mobile Internet: Brazil has a high penetration rate of mobile Internet, and the widespread use of smartphones makes real money games more accessible to a large number of users.
Development of digital payments: Brazil’s digital payment systems such as PIX are very developed and users can easily make online payments and transactions.
- Cultural and Social Factors:
Passion for betting: Brazilians love sports, especially football, so sports-related betting games are very popular in Brazil.
Entertainment consumption: Brazilians focus on entertainment and leisure, and are very interested in real money games, a form of entertainment that can bring excitement and potential economic benefits.
- Government Policies and Regulations:
Gradually relaxed regulations: In recent years, the Brazilian government has gradually relaxed restrictions on gambling and started to legalize and regulate online gambling, which provides a legal basis for the development of the real money gaming market.
Similarity
- Demographic Dividend:
India and Brazil are both populous countries. The huge population base provides a broad user base for the real money gaming market, especially the young population, who are more receptive to new technologies and entertainment methods, and have become the main audience for real money games.
- The penetration of the Internet and mobile devices:
Internet penetration and smartphone penetration are increasing rapidly in both countries. Cheap data packages and widespread use of smartphones have made it easy for more people to access online real money gaming platforms.
- The convenience of digital payments:
Digital payment platforms such as Paytm and Google Pay in India, as well as the PIX system in Brazil, provide users with convenient ways to recharge and withdraw cash, greatly improving the convenience of users participating in real gold games.
- Cultural and social acceptance:
Both India and Brazil have a passion for games and gambling. Indians love cricket and other competitive games, while Brazilians are crazy about football. Gambling and real money games have a natural market demand in these two countries.
- Legal and Regulatory Environment:
Although the gambling laws of the two countries are different, there are certain loose regulations or gray areas, which provide space for the rapid development of the real money game market. Brazil's gradual relaxation of gambling regulations and India's relatively loose online gambling regulations have provided policy support for the growth of the market.
in conclusion
A mature business model that is banned in China can often enjoy a second life when moved to other markets.
In addition, the success of the real money gaming market in India and Brazil is mainly attributed to the large population base, the rapid popularization of the Internet and digital payment technology, the acceptance of gambling by cultural and social factors, and the gradual relaxation of government policies. These factors work together to provide a solid foundation for the booming development of real money gaming in these two countries.
