How to establish effective communication channels and improve the retention rate of gambling platform members?
1. Determine the promotion channels
There are two main channels for attracting traffic: paid and artificially developed.
The channels for spending money include advertising sites, SEO, bidding rankings, live broadcast traffic, etc. These methods can quickly obtain a large amount of exposure, but the cost is high, and the effect depends on the accuracy of advertising and the user's conversion rate.
Manually developed channels mainly rely on the promotion team to promote through phone calls, text messages, QQ groups, WeChat, forum posts, etc. These methods are low-cost, but require skills and patience from promoters, and their effects are unstable.
2. Member data and communication issues
Although there are many ways to promote, the accuracy of member data and conversion effect are key issues. Even if you obtain member data from other platforms, it may not bring good results, because without unique promotions or better user experience, members will not easily transfer.
3. Establish effective communication channels
Communication channels within the platform:
- Internal message:After members log in, important notifications, promotional information, etc. will be sent via in-site messages.
- Login pop-up window:When members log in, personalized notifications and reward information will pop up to guide members to take the next step.
- Scroll bar and task bar:Set a scrolling bar in a prominent position on the page to display the latest activities and reward information; the task bar can display members' personal tasks and reward progress to enhance interactivity.
External communication channels:
- WeChat and QQ:Continue to use WeChat and QQ for member maintenance and promotion, but it is necessary to improve the quality of interaction and increase member stickiness. For example, stay active by regularly publishing interesting content, interactive activities, etc.
- Phone calls and text messages:Although the effectiveness of telephone maintenance is gradually declining, you can still try to maintain it through Internet phone or domestic 400 phone. SMS needs to be refined and sent accurately to ensure that the information is effectively conveyed.
4. Optimize member experience
Personalization:
- Card binding and deposit guide:After the user registers, they will be immediately guided to complete the card binding and deposit process and given corresponding rewards.
- Withdrawal notification and activity push:After the user withdraws money, a pop-up window will appear to inform the user that the withdrawal has been received, along with information about promotions in the next few days and bonuses to be collected.
- Personalized tasks and rewards:Personalized tasks are issued to members through pop-up windows and task bars. For example, rewards can be claimed if specific tasks are completed for three consecutive days. This interesting method can effectively increase the activity of members.
Technical Support:
- Optimize website and APP:Improve the user experience of the website and APP, ensure fast page loading, easy operation, and reduce the churn rate of members.
- Establish a sound communication mechanism:Establish a dedicated promotion and maintenance team, follow up with members regularly, and adjust communication strategies through data analysis.
5. Example
For example, after a member successfully withdraws money, the system will immediately pop up a notification to inform him that the withdrawal has been received, and attach information about promotions in the next few days. If the member clicks in, he can see detailed descriptions of the activities and how to participate. If the member completes a series of tasks, such as logging in for three consecutive days or depositing a certain amount of money, he can receive additional rewards. This method not only improves the activity of members, but also increases their retention rate.
in conclusion
Effective communication channels and high-quality user experience are the keys to improving the retention rate of gambling platform members. By optimizing the website and APP and establishing personalized communication mechanisms and promotion strategies, members' activity and loyalty can be effectively improved. It is hoped that the above methods and ideas can provide some valuable reference for spinach practitioners.
