Betno - the most popular betting brand in Brazil

Betano, owned by Kaizen Gaming, is the best-known and most trusted betting brand in Brazil, according to a survey by Env Media.

Betano is a well-known online gambling brand, part of Kaizen Gaming International Ltd.

The brand was founded in 2016 and is headquartered in Athens, Greece. Betano is committed to providing high-quality sports betting and online entertainment services to users around the world, and currently operates in multiple countries and regions, including Germany, Portugal, Romania, and Brazil.

Env Media surveyed 500 active adult gamblers in Brazil, with Betano ranking first, with 73.4% of respondents saying they knew and trusted the operator.

Meanwhile, Bet365 came in second place with 67.2% of respondents choosing the operator. Brazilian operator Pixbet ranked third, recognized and trusted by 54.7% of respondents.

Env Media's study of monthly web searches in Brazil during the second quarter showed Betano also had an edge. The study found that Betano averaged 45.5 million monthly searches via Google Brazil, far outpacing second-place Bet365, which had about 30.4 million monthly searches.

Why is Betano so popular in Brazil? The author summarizes the following key factors, which can be used as a reference for practitioners:

1. Localized operations

Betano has an in-depth understanding of the Brazilian market and adopts a localized operation strategy to ensure that its platform meets the needs and preferences of Brazilian users. For example, the platform interface and customer support are available in Portuguese, making it easier for Brazilian users to use it.

By sponsoring top Brazilian football clubs (such as Atlético Mineiro and Fluminense), Betano has increased its brand awareness and market influence and won the support of a large number of local football fans.

2. Focus on sports betting

Sports betting is the most attractive vertical in Brazil, with Env Media’s survey showing that 67% of respondents would place a sports bet. As the most popular sport in Brazil, football occupies an important position on the Betano platform.

Betano provides betting options covering various domestic and foreign football events, including the Brazilian Serie A (Brasileirão), Copa Libertadores (Copa Libertadores), the five major European leagues, etc.

In addition to traditional pre-match betting, Betano also provides real-time betting (Live Betting), allowing users to place bets while watching the game, making betting more interactive and interesting.

3. User experience and payment advantages

According to an Env Media survey, 48% of respondents are very concerned about a fast and secure payment experience, and 43% of respondents are concerned about the user experience of operator software.

Betano's APP supports iOS and Android systems. Users can place bets and games anytime and anywhere, and enjoy convenient betting services. The application design is simple and intuitive, and the operation is smooth, ensuring users have a good experience.

Betano supports a variety of payment methods, including local payment options like Brazil’s Boleto Bancário and Pix. The fast and secure payment system makes deposits and withdrawals more convenient for users.

Betano uses advanced encryption technology to ensure the security of user data and has passed the fairness certification of a third-party organization to ensure the fairness of the game. The platform is committed to providing a safe and transparent gambling environment and winning the trust of users.

4. Rich promotional activities

55% of respondents said that attractive bonuses and promotions are the key factors in choosing an operator, which accounts for the highest proportion.

Betano regularly launches various promotions and bonus offers to attract new users to sign up and encourage existing users to actively participate. These activities not only increase user engagement but also enhance user loyalty.

Betano's success in Brazil is due to its localized operation strategy, rich products and services, high-quality user experience and strong brand influence.

Betano has established a strong position in the Brazilian market by sponsoring local sporting events, offering diverse betting options and excellent customer service.