On July 1, Betsson Sport was announced as the new official main partner of Inter Milan, marking the largest shirt sponsorship deal in the club's history. Now, the much-anticipated 2024/25 season jersey has finally made its debut, displaying for the first time the two stars to commemorate Inter Milan's 20th Serie A championship.
The tricolor returns to the iconic Nike jersey and debuts a historic second star. Inter Milan's logo is in the center, with the tricolor flag on the left. The front of the jersey also showcases Betsson Sport for the first time as the new official principal partner.
The four-year partnership between Inter Milan and Betsson unites two renowned brands with rich heritage and marks the largest ever shirt deal between the parties. The new jersey embodies the club's illustrious past and future ambitions, underlined by the verse "Star, begin" featured in the hero video.
"Never before have we showcased a jersey that has attracted so much attention," said Jesper Svensson, CEO of Betsson Operations. "This new jersey represents both historical achievement and future prosperity, and we are very honored and excited to join forces with Inter Milan." Embark on this journey.”
The city of Milan is also the inspiration for the design of the home jersey, respecting history while embracing modern concepts and avant-garde trends. The new jersey represents a combination of tradition and innovation, with classic vertical stripes combined with a modern and dynamic interpretation, appearing on both the jersey and the shorts.
The launch of the new kit featured Lautaro Martínez, Alessandro Bastoni and Nicolo Barrera, as well as two from the Inter Women's team, Chiara Robustrini and Annamaria Serturini, who posed with the new home kit, capturing the emotion and pride of being part of such a historic event.
Founded in 1908, Inter Milan Football Club (Inter) is world-famous and one of the most successful football teams in the world.
The club's trophy collection includes 20 Serie A titles, 9 Coppa Italia, 8 Italian Super Cups, 3 UEFA Cups, 2 European Cups, 1 UEFA Champions League, 2 Intercontinental Cups and 1 FIFA Club World Cup. Inter is one of seven teams to complete the treble - UEFA Champions League, domestic title and domestic cup - in the same year (2010) and is the only Italian club never to have been relegated in its 113-year history. Inter is a global brand with more than 500 million fans.
The club has a cutting-edge, world-renowned youth system. Over the years, the Nerazzurri's youth teams have won more than 56 trophies, produced many full-time international players and dozens of other professionals who have gone on to play in major European leagues.
Originally founded in 1963, Betsson Group is a global leader in the entertainment industry, providing consumers with a wide range of services including gaming, gambling and infotainment. With the know-how provided by its diverse product range, Betsson serves its customers both directly (B2C) and indirectly (B2B). The company's vision is to provide the best customer experience in the industry. Sustainability is an integral part of Betsson's strategy, as responsibility for customers, employees and communities is a prerequisite for running a sustainable and successful business.
