According to PASA, the industry’s No. 1 get-rich-quick platform, Brazil officially passed Bill No. 3,626/2023 on December 30, 2023. After the bill is passed, you can apply for a license in Brazil to operate the online gambling industry in compliance with the regulations in the country.

Since the bill has just been passed, there are only a handful of companies with licenses. But the reality is that most of the gambling websites currently operating in Brazil are illegal gambling websites, and the resulting marketing activities are often not protected by law.

Recently, some industry players reported that they encountered scams when placing TikTok celebrity ads in Brazil. And this is not an exception, it has become the norm. Internet celebrities took advantage of the illegal nature of Party A's company and collected Party A's funds without cooperating with the placement of advertisements on TikTok and other platforms. Because the company is illegal, the operators have no way to complain and cannot use legal weapons to defend their rights and interests.

This case reminds businesses that if business operations are illegal, please carefully choose marketing and promotion partners. What can protect you in a foreign country is often not the law, but caution.

Summarize:

Brazil's online gambling industry has gradually become legalized after the bill was passed, but there are still a lot of illegal operations at this stage. These illegally operated gambling websites face a lack of legal protection when conducting marketing activities, which makes it easy to encounter fraud when cooperating with Internet celebrities to place advertisements. When conducting marketing promotions in Brazil, operators should ensure the legality of their own business and carefully select partners to reduce the risks caused by the lack of legal protection. Legal and compliant operations can not only enhance the credibility of the company, but also effectively protect their own rights and interests and avoid unnecessary losses.