Playson has reached a partnership agreement with Premier Gaming for the Swedish market.
Through the deal, Playson will integrate its Hold and Win product portfolio into Premier Gaming's operator brand in Sweden, which includes games such as Royal Joker: Hold and Win, Lion Gems: Hold and Win and Luxor Gold: Hold and Win. .
Premier Gaming owns several online casinos in Europe, including Pronto Casino, Slothino and Premier Live Casino, which will all add Playson's games.
Blanka Homor, Sales Director at Playson, said: “As the company behind some of Europe’s fastest growing online casino platforms, we are delighted to bring our renowned Hold and Win product to Premier Gaming players.
We are proud to continue to strengthen our market share in a mature market like Sweden, and we are confident that Premier Gaming's strong reputation, coupled with our dynamic and exciting slots, will deliver an exciting gaming experience for slot fans. "
Mark Zammit, chief marketing officer at Premier Gaming, added: “We remain committed to expanding our product range with dynamic and exciting slots to offer our players the best games on the market.
With almost five years of experience in the Swedish market, we know that Playson’s gaming portfolio will be an excellent complement to our operator’s offerings and we look forward to a fruitful collaboration. "
Meanwhile, Playson last week struck a deal with Sportbet for the Italian market.
