Bragg Gaming Group continues its global expansion with the launch of its online brand Kingsbet.cz in the Czech Republic, in partnership with Czech land-based casino operator Kings Entertainment.
Under the partnership, Bragg Gaming provides a suite of solutions that includes player account management technology, exclusive content from Bragg Studios, online casino content aggregated through Bragg Hub and fully localized sports betting integration through its partnership with Altenar .
The partnership also includes Bragg’s Fuze player engagement toolset, designed to increase player acquisition, conversion and retention through features such as free rounds, missions, explorations, journeys, recommendation engines and progressive jackpots.
Finally, Kingsbet will also receive managed marketing and operational services from Bragg Gaming.
Matevž Mazij, CEO of Bragg Group, said: “We are honored to have been selected to support Kings Entertainment, a leading European entertainment, casino and poker brand, with our full-service turnkey solution to help them Moving its market-leading Czech business online, new regulations make it an exciting time to enter the Czech market.”
David Vaněk, CEO of Kingsbet, added: “Both teams have worked extremely hard over the past eight months to prepare for the launch of ‘kingsbet.cz’ ahead of the European Championships. I am proud that we are the first in the Czech Republic to be licensed As a betting and gaming operator, we have undergone a rigorous and very demanding licensing process and are currently the only operator to be fully compliant with the new Gambling Act, which comes into effect from January 2024.”
“Kingsbet will provide players with a ‘King’s experience’ sportsbook and casino, and we plan to launch a live casino product by the end of this year. Bragg’s platform will allow us to enter the Czech market with powerful tools and a highly competitive product. "
