Playbook Fusion, a studio focused on integrating gambling and video games, has appointed Jason Bradbury as Chief Product Officer (CPO), effective immediately.
The appointment is part of Chief Executive Officer Steve Rogers’ move to strengthen his management team.
Bradbury has more than a decade of experience in the gambling industry, having held positions with Entain/GVC, Light & Wonder, Inspired Entertainment and ComeOn.
In his new role at Playbook Fusion, he will oversee the development of a new range of betting content designed to enhance engagement for players who enjoy virtual sports, fantasy sports and sports management games.
Playbook Fusion's initial project under Bradbury's leadership will be a football game, scheduled for release in early 2025. Subsequent games will feature other sports including cricket and basketball.
Steve Rogers, CEO of Playbook Fusion, said: “Jason has a proven track record of driving product innovation and advancement for some of the largest operators and suppliers in the industry, launching in the regulated gambling market Product experience is critical to our ambitious plans.”
Rogers added: “Combining this experience with our executive creative advisor Santiago Jaramillo’s experience in the video game industry will result in the development of some very unique concepts, particularly around gamification and persistence in games.”
Bradbury commented: “Our content will appeal to a large number of existing players, but it will absolutely help operators attract harder-to-reach Millennial and Gen Z audiences as well as the next generation of players. This is a game-changing concept and I really It’s a pleasure to join this team.”
In February 2024, Playbook Engineering expanded its partnership with Pragmatic Play to include the launch of bingo products on its platform provider’s branded websites such as Rhino.bet and Star Sports. The expansion adds to Pragmatic Play’s existing portfolio of slots and live casino games.
