Supplier Atlaslive has integrated virtual sports software and technology from Kiron Interactive in a move designed to enhance the user experience.
Headquartered in Johannesburg, Kiron Interactive is committed to growing its brand globally and adding a new organization to its partner portfolio.
The deal is the first in a series of collaborations in Africa for Kiron Interactive, which has already partnered with Ethiopia's Hulu Sport and signed a deal with Kenya's Betika this spring. Additionally, the company has set its sights on the fast-growing Latin American market, partnering with Brazil's EstrelaBet in April.
Steven Spartinos, co-CEO of Kiron, said: "Kiron prides itself on creating cutting-edge virtual sports and digital games that deliver unforgettable gaming experiences for players, which in turn drives customer engagement and retention for our partners. Atlaslive is a leading "
For AtlasLive, this development comes on the heels of a rebranding exercise the company completed last month.
Lidiia Vaculenko, COO of Atlaslive, shared her thoughts on the partnership: “We are delighted to partner with Kiron and integrate its powerful solutions. You can see how virtual sports are quickly becoming popular in online betting.
“This is not surprising, as users understand the advantages: game results are always fair and fast due to the use of random number generation, and availability is 100% – you can place bets at any time through your browser or the app.”
