Inspired Entertainment has launched the Betfred Gold Cash Freespins game for operator Betfred’s retail business.
The game features a five-reel, four-row, 40-win line slot setup with wilds and symbols designed using Betfred imagery. It also has several notable features to increase player retention, including gambling features and free spins bonuses.
The game is based on the provider’s existing game Gold Cash Freespins and comes with the features mentioned above to personalize the game to the needs of Betfred players.
Speaking at the launch, Clare Smith, head of retail marketing at Betfred, said: “We are delighted to be working with Inspired to bring this new and innovative game to our loyal customers and are confident they will enjoy it as much as we do. excited!"
Richard Terry, UK product director at Inspired, added: “We are extremely proud and excited to be re-launching Gold Cash Freespins in partnership with our long-standing customer Betfred.
“Gold Cash Freespins is extremely popular among players across all gaming verticals and has undergone a retail transformation with game optimization features and the addition of the iconic Betfred brand.”
The provider doesn’t only work with Betfred, though. In early June, Inspired partnered with another UK operator, Paddy Power, to launch a Gold Cash Freespins version. This slot is naturally called Paddy Power Gold Cash Freespins. In June, Inspired also expanded its partnership with William Hill by six years.
