Comprehensive review of the European Cup - how Sportradar remains profitable despite frequent accidents

The Paris Olympics in France is currently in full swing, and related sports betting is also booming. How to grasp this wave of traffic and get a share of it is believed to be a question that many operators care about very much.

Today, PASA will combine Sportrader’s experience in the European Cup to analyze how operators can benefit from the challenges of various events and go further in the sports betting industry.

Founded in 2001, Sportradar Group AG (NASDAQ: SRAD) is a leading global sports technology company and a true leader in the sports betting industry.

As a long-standing partner of organizations such as the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA and the Bundesliga, Sportradar covers nearly one million games per year across all major sporting events.

European Cup Replay

Darren Small, Senior Vice President of Managed Transaction Services (MTS) at Sportradar, recently gave an interview in which he talked about the highs, lows and key moments of this European Cup.

"Although Euro 2024 has come to an end, this tournament is challenging and crucial for Sportrader."

He said that this tournament was very different from previous tournaments, with many low-scoring games, especially some of the most favored teams, which did not score as many goals as expected;

Especially the French team, which everyone thought would score at least one goal per game, but the final data showed that they only scored 0.67 goals per game.

The well-known Cristiano Ronaldo and Cristiano Ronaldo also did not score many goals in the game, and they also did not meet people's expectations; in fact, from the perspective of betting, they are the most supported in the game;

Especially in one of the games, Ronaldo's expected goals number was 3.6. He also created many opportunities in the game, but he failed to convert any opportunities and also missed a penalty kick.

In addition to this, England have scored an average of 2.22 goals in their matches, while the expected number of goals is around 2.5. Due to the poor goal scoring, we have also seen more draws than we would normally expect.

Everyone knows that operating companies need to set reasonable odds to ensure that they make a profit in most cases. The smaller the probability of an event, the larger the odds.

At the same time, in terms of betting choices, when an event occurs frequently, a large amount of money will tend to bet on the same option;

If a large number of low-probability options continue to occur, the operator company will have to pay more compensation.

This is also one of the biggest challenges Sportradar faces in this event.

Rely on technology to stabilize the situation

Fortunately, these challenges can be optimized by Sportradar through cutting-edge artificial intelligence Alpha Odds to solve real-time odds changes and risk management.

Alpha Odds is an artificial intelligence program launched in 2022. It uses deep learning and sports data accumulated by Sportradar for many years. It uses AI technology to more accurately predict the probability of match events, allowing operators to manage risks more effectively.

include:

·Tactical Analysis: Use Sportrader’s data for opponent analysis and tactical optimization.

·Player Performance Evaluation: Evaluate player performance through detailed player data.

Combining real-time and predictive liquidity, Alpha Odds enables operators to generate customized betting prices based on their risk exposure and liabilities, with odds updated as soon as possible.

Take for example during the Euro 2024 qualifiers, when one team was favored, Alpha Odds was able to help manage risk in real time and continue to accept bets as goal tallies and scores went up until the final moments of the game. Similar services cannot be provided by traditional operators.

Furthermore, traditional odds services leave operators vulnerable to outcomes that are favorable to customers, such as the example above of a large team winning with a large amount of money betting.——But Alpha Odds’ predictive capabilities enable instant adjustments, adjusting each party’s odds in real time as the game unfolds and progresses, to protect operators from significant losses.

Sportrader maintains its leadership position in the industry through real-time data and advanced analytical tools while promoting the growth of the sports betting market.

Alpha Odds, AI-driven personalized odds technology, has been found to have boosted sportsbook operators’ profits by an average of 15% during the UEFA European Championship qualifying period.

Enhance customer interaction and healthy competition

Darren Small, senior vice president of Sportradar, concluded, “We managed to achieve very strong returns on this event, but losing a few games to our customers is totally fine.”

The competition in the European Cup final was very fierce - England vs. Spain, but we can see from the data that many people (and a lot of money) supported Spain to win, and the latter eventually won the championship.

Darren Small also admitted: "From a risk management perspective, taking all the risks into account, what we want is for England to win. This result would be great for us. If England win 1-1 or even 2-1 "We'd actually be rewarded very handsomely and it would be a great result for England to win by more than 2.5 goals, which would be a bookmaker's nightmare."

That's exactly what happened, Spain 2-1 England.

“Having said that, going back to the beginning of the tournament, the first few games were very tough for us. Then, we saw some draws, especially in the final games;“Giving money back to customers because the results were in their favor is not the worst thing. In fact, overall it means we have very healthy competition, which is a good thing.”

Conclusion

The online sports betting market is currently experiencing significant growth, which represents a huge opportunity for sports betting companies.

With the Olympics approaching, competition in the gaming industry will be more intense than ever before; to seize the opportunity, we must first make the customer experience outstanding:Real-time odds updates, real-time game data, live game footage;These are key competitive advantages in attracting new users to the gambling experience.

Only by grasping new technologies and keeping up with the trend of industry progress can you go further in the sports betting industry.

We believe that Sportradar’s experience can provide you with a reference. We look forward to discussing more unique insights about the sports betting industry with all readers, and sincerely invite you to pay attention to PASA, the global get-rich-quick industry overseas information platform, to obtain more information about the get-rich-quick industry.Welcome to subscribe to PASA official channel: https://t.me/pasaqqzxzz