OpenBet, a leader in the sports betting industry, performed well during this year’s European Football Championship, processing more than 140 million bets during the month-long event and overseeing more than £850 million in bets. This huge achievement highlights OpenBet’s key role in sports betting, providing cutting-edge technology and services that drive customer engagement and operational efficiency.
Spain lifted the European Cup for a fourth time with a 2-1 win over England, boosting betting activity. Spain and England have been favorites in the outright winners' markets throughout the tournament, especially in the knockout stages. However, Austria also emerged as a surprise contender as they leapfrogged the Netherlands to become Group D champions, catching the attention of punters who saw their odds slashed from 40-1 to 16-1.
The final alone attracted a huge number of bets, with more than £73 million staked, highlighting the high stakes and intense engagement among fans and punters alike. OpenBet’s trading team plays a vital role in this process by generating odds, providing trading content and managing risk and liability for operators through its managed trading service, according to a company press release.
One of the highlights of this year’s European Championship is the significant increase in the number of bet slips generated by SportCast’s BetBuilder product, which is up 470% compared to the 2021 Championship. This surge has been driven by the launch of new features, increased bettor demand and adoption of the product by new players.
OpenBet’s performance during Euro 2024 was not only evident in the large number of bets it handled, but also highlighted the reliability and effectiveness of its platform. The company maintains 100% uptime throughout the event, ensuring all users enjoy a seamless betting experience.
OpenBet Chief Technology Officer Florian Diederichsen is proud of the company's achievements, saying: "Euro 2024 has captured the attention of sports fans and bettors across Europe, and OpenBet has truly delivered a surprise for the operator. Once again, our powerful platform technology comes into play. Playing a decisive role in handling a large number of bets, we provide our customers with a reliable and secure betting experience. We have set new records for bets processed per minute and total bets placed with the operator, and we are proud to achieve this consistently with the operator. play a key role in the growth process.”
