Supplier CT Interactive has appointed Monika Zlateva as its new chief commercial officer (CCO), who will now oversee strategy, planning and marketing activities across a range of designated companies.
Zlateva holds multiple master's degrees in business and Greek language and literature, and has international experience as a regional business development director and business development partner and director. With additional experience in B2B and B2C roles, her first C-level role will involve management of multiple corporate divisions.
CT Interactive recently announced that it will be partnering with BetHub in the Bulgarian market to integrate more than 200 HTML5 games onto the operator’s platform. Additionally, last summer, the provider partnered with Betmexico to launch in Mexico to expand its presence in Latin America.
As the global business continues to grow, Zlateva hopes to leverage her experience in Europe, the Middle East and Africa (EMEA) and Greece to address the multi-faceted challenges of C-level international business.
CT Interactive said the company wishes Monica "all the best in her new role as chief commercial officer and looks forward to the innovative strategies and growth she will bring to CT Interactive."
Earlier this month, the company announced a strategic partnership with LiveScore Bet, aiming to expand its reach across multiple target markets - the sports betting operator currently operates in the UK, Ireland, the Netherlands and Nigeria. Now, Zlateva will use her expertise to help the company through this period of expansion.
