Codere Online hosts the third edition of the Codere Cup in Mexico, an event designed to bring a fresh twist to the competition format.
The event takes place on July 28 at BBVA Stadium in Monterey.
This year's competition will feature 60 couples divided into two teams, with each team led by a surprise character, creating a "reality show" atmosphere.
In addition, the winning couple will receive an all-expenses-paid trip to Madrid, where they will have the opportunity to watch Real Madrid play at the iconic Santiago Bernabéu Stadium.
Commenting on the event, Carlos Sabanza, Director of Sponsorships and PR at Codere Online, said: “The Codere Cup has been a success for Codere Online and we are committed to continuing to improve and innovate so that our customers can Continue to receive a unique experience with every sponsorship.
“This time, to make the show more lively and flavourful, we have decided to launch a seven-episode reality show format and announce the winner in the last episode.
"There is no doubt that the Codere Cup allows participants to feel like football stars playing in the stadium that will soon be home to the World Cup and gives them the opportunity to interact with important figures in the sport. We are delighted to launch this exciting event We will announce the new version gradually.”
The tournament will be recorded and broadcast weekly on Codere’s YouTube channel, with the final episode airing in October 2024, when the winner will be announced.
It comes after Codere Online reported strong first-quarter results earlier this year, with financial highlights including net gaming revenue of €53 million ($57.15 million).
