Betsson has announced that it will become the official betting partner of the ATP tournament Nordea Open.
The Nordea Open (formerly the Swedish Open) is one of the oldest tennis tournaments in the world, originating in 1948.
This year's show is expected to have an audience of 40 million to 50 million. As part of the sponsorship, Betsson's logo will be prominently displayed in the stadium and the company will offer a variety of betting odds for the tournament.
The partnership strengthens Betsson's presence in the tennis world, with the company already a major sponsor of the upcoming BNP Paribas Nordic Open in Stockholm.
Speaking about the new partnership, Sara Bergh, Operations Manager at the Nordea Open, said: "We are very proud to welcome Betsson as a new partner of the Nordea Open. Betsson joins a strong family of partners and will further strengthen the event through its commitment status and influence on the international tennis stage.”
Ronni Hartvig, chief commercial officer at Betsson Group, added: “We are extremely proud to be partnering with the Nordea Open, which this year brings together world-class star players.
“Betsson has a long history of involvement in tennis in Sweden and around the world, but it would be difficult to find a more wonderful environment than Bastad Tennis.”
The partnership adds to Betsson’s long list of global sports sponsorship deals.
