Sportradar Group has drafted an agreement to expand its existing partnership with the European football governing body UEFA, enhancing the previous exclusive betting data rights arrangement to now include non-exclusive rights to provide data to non-betting media.
Additionally, this partnership allows Sportradar access to advanced tracking data. The group now aims to use this new aspect of their ongoing three-year collaboration to improve the AI products they offer to their clients.
The partnership covers all UEFA club and international championships, including the men's and women's Champions League, the 2026 FIFA World Cup, and the 2028 UEFA European Championship.
Sportradar CEO Carsten Koerl stated: "We are thrilled to expand our partnership with UEFA, delivering unparalleled engagement and value to our clients and football fans worldwide with cutting-edge solutions and comprehensive data coverage.
“This agreement supports our strategic focus on selectively investing in long-term rights for major global sports events, thereby driving continuous innovation and enhancing our products.”
Today, Sportradar also announced that it will showcase technological solutions for effective betting regulation at the Sydney 2025 Gaming Regulation Conference.
For UEFA, the new arrangement includes a further extension of the 15-year integrity cooperation relationship previously established between the two companies, now encompassing investigative and intelligence resources to combat match-fixing.
UEFA's Marketing Director Guy-Laurent Epstein stated: “Three years ago, we joined forces with Sportradar to unlock the value of match data for betting. With Sportradar’s extensive experience in this field, we are excited to continue this successful cooperation over the next three years.”
