Cricket South Africa (CSA) has appointed IMG Arena as its official data provider and betting live streaming partner.
Under this partnership, IMG Arena will be responsible for collecting detailed live and venue data for CSA's domestic and international matches.
The agreement will cover various matches, including bilateral series and domestic leagues.
For domestic competitions, coverage includes men's 4-day, over-50, and T20 formats, as well as women's over-50 and T20 formats.
IMG Arena will distribute this data to over 460 regulated sports betting operators worldwide.
Furthermore, through this collaboration, IMG Arena will live stream CSA matches to the international betting industry.
IMG Arena Vice President and Rights Holder Mark Wrigley commented on the agreement: "IMG Arena serves fans and sports betting operators for a wide range of sports events and markets globally.
"In addition to CricViz, we are thrilled to partner with Cricket South Africa to provide fans with the ultimate sports betting experience that combines reliable, informed data and live streaming."
CSA Chief Executive Officer Pholetsi Moseki added: "Our collaboration with IMG Arena will completely transform the way detailed live and venue data is collected.
"This partnership will introduce South African cricket to a new betting audience, and we are very excited about this opportunity. We are jointly shaping the future of sports data collection and broadcasting, setting new standards of excellence in the industry."
