SOFTSWISS announces that its Affilka subsidiary has doubled its Gross Gaming Revenue (GGR) in the first half of 2024. Currently supporting over 375 brands, Affilka has seen steady growth in the first half of 2024 compared to the same period in 2023. Financial indicators for the product show that affiliate GGR doubled during this period.
In addition, player deposits increased by 2.3 times in the first half of the year, with affiliate payments growing nearly 60% year-over-year.
The continuously growing metrics indicate an increasingly effective affiliate marketing effort. With the advancement of iGaming, the demand for affiliate marketing is expected to rise. Latest trends in affiliate marketing include performance-based commissions, an increasing focus on influencer relationships, and the impact of artificial intelligence. SOFTSWISS's Affilka is highly customizable and user-friendly, combining tailor-made features with intuitive design, resonating with users and enhancing the affiliate marketer's experience.
In the first half of 2024, over 65,000 new affiliate accounts were registered, accounting for nearly a quarter of all accounts on the platform. This represents a growth of 50.9% compared to the first half of last year.
In the first half of 2024, the number of new player registrations grew by 77% compared to the same period last year. In absolute values, during the analysis period, this metric exceeded 17.9 million. Independent clicks on referral links surpassed 965 million, remaining essentially constant compared to the same period last year.
Anastasia Borovaya, head of SOFTSWISS’s Affilka, sums up: "We recognize the vital role of affiliate marketing in achieving success in the rapidly changing online gambling sector, thus we have invested significant efforts in providing outstanding service that meets clients' needs and expectations. The current product performance shows stable and persistent growth, underscoring our commitment to innovation and enriching user experience."
This year, the Affilka by SOFTSWISS team has received remarkable recognition. The product won the Affiliate Software Supplier Award at the prestigious EGR B2B Awards 2024. The affiliate management software was rated as the best affiliate marketing solution on the market by Asian gaming stakeholders.
