SIS Sports Information Services is a content provider offering round-the-clock live betting services, which has partnered with casino operator Admiral to introduce its comprehensive electronic football product portfolio to the regulated online market in Europe.
Driven by a recent distribution agreement with Genius Sports, the integration of the complete suite of H2H Global Gaming Alliance's electronic football competitions will benefit Admiral both online and retail-wise, due to the increased betting opportunities offered by event-based products, which have been proven to maximize operator engagement and profits.
Admiral’s operations in the UK, Spain, and Austria will also benefit soon from the addition of eBasketball, which will allow the operator to offer over 150,000 high-integrity e-sports events to its customers annually.
SIS's H2H Global Gaming Alliance is crafted specifically for sports betting and has proven to bring up to 10% in value to operators. All electronic basketball and football matches involve professional high-level players, are entirely produced in-house, and include tools and features that provide a unique experience.
It is the only e-sports product on the market that has received the gold standard of the e-Sports Integrity Commission, which is the highest certification aimed at establishing unmatched levels of integrity and safety in the industry, supervised by well-trained referees for every match.
Admiral has a strong impact in physical casinos and also possesses a vast range of online casino and sports betting products. Through the partnership with SIS, this advantage is set to be further enhanced.
