The Electronic Sports World Cup Foundation (EWCF) and Mastercard announce a strategic partnership to enhance the gaming experience at this summer's largest gaming festival in Riyadh, the Electronic Sports World Cup (EWC).
As the official partner, Mastercard is committed to creating an inclusive and exciting atmosphere for attendees, with a focus on seamless digital payments and engaging activities. This partnership aligns with Saudi Arabia's 2030 vision, emphasizing the country's commitment to developing its digital economy and infrastructure.
"Mastercard's sponsorship is an important milestone for EWC, supporting our goals and aligning with Saudi's 2030 vision of diversity, inclusivity, and digital innovation," said Mohammed Al Nimer, Sales Director of the Electronic Sports World Cup Foundation (pictured right). "We look forward to welcoming gamers, tech enthusiasts, and industry professionals from around the world to EWC, showcasing the Kingdom's digital prowess and cultural vitality."
Mastercard will bring its expertise in digital payments to EWC, offering convenient and secure transaction options for attendees. Additionally, the company will set up an exclusive booth within the esports arena, featuring exciting activities, meet-and-greets with Saudi esports stars, and opportunities to win prizes.
"At Mastercard, we are committed to connecting people with their passions," said Maria Medvedeva, Mastercard's Manager for Saudi Arabia and Bahrain (pictured left). "We look forward to strengthening our long-term cooperation with EWCF to promote the Kingdom's robust gaming ecosystem. We are excited to welcome people from all over the world to EWC."
The Electronic Sports World Cup will take place on August 25th at Boulevard City in Riyadh. The event includes 22 gaming tournaments, with a record-breaking prize pool of over 60 million USD (approximately 55.2 million euros). In addition to the gaming competitions, there will be various festival activities, including game interactions, community tournaments, and live entertainment.
