Following its first casino launch in New Jersey in 2023, this collaboration marks BetMGM's second branded online casino in North America. The Wheel of Fortune Casino offers over 1,600 games at launch, including slots, progressive jackpots, and table games, with plans to regularly roll out new games.
The casino features a variety of Wheel of Fortune-themed slot games produced by IGT, including BetMGM Wheel of Fortune Triple Extreme Spin, Wheel of Fortune Elegant Emeralds, and Wheel of Fortune Megaways.
This launch is part of BetMGM's strategy to expand its influence in the North American market, aiming to leverage the brand recognition of the American game show Wheel of Fortune.
The casino is accessible via iOS and Android devices as well as desktops. The Ontario iGaming market has reportedly increased BetMGM's market share, presenting significant opportunities. The company has partnered with Sony Pictures Television and IGT to create a platform aimed at attracting slot players and fans of the Wheel of Fortune TV show.
This release aligns with BetMGM's focus on growth and market expansion. In the first half of 2024, the company reported a revenue growth of 6%, reaching USD 1 billion, but an EBITDA of negative USD 123 million.
BetMGM currently holds a 13% market share in the iGaming and sports betting markets in the US and Ontario, accounting for 22% of the US iGaming market. The company aims to drive further growth through ongoing investments and customer acquisition strategies.
