This move allows Peter & Sons to expand its audience scope, offering its games on Rootz's platform, including Wildz, Caxino, Wheelz, Spinz, and Chipz. These brands are renowned for their user engagement and diversity of gaming options.
The integration with Rootz aims to enable players in these markets to enjoy the gaming experiences provided by Peter & Sons. Rootz has incorporated Peter & Sons's games into its product line as part of its efforts to diversify its game offerings.
Peter & Sons's Commercial Director Yann Bautista stated, "We are pleased to collaborate with Rootz to expand our impact in the MGA and Ontario licensed markets. This partnership allows us to bring our creative and engaging games to a broader audience, and we believe that players will appreciate the unique experiences our games offer."
Rootz CEO Sam Brown added, "Peter & Sons brings a breath of fresh air to the slot game sector that players love. Integrating their games into our portfolio is fully aligned with our strategy to provide diverse and high-quality options for our users."
This collaboration with Rootz follows the partnership with Relax Gaming, aimed at expanding game distribution in regulated markets such as the UK, Denmark, Sweden, Ontario, and Greece.
By joining the Powered by Relax program by Relax Gaming, Peter & Sons aims to broaden the coverage of its games while maintaining its design and quality standards. Relax Gaming’s network will facilitate the distribution of Peter & Sons's games in these regions.
In July 2024, Relax Gaming plans to integrate its catalog with ELA Games, including games like Kraken Bay and Joker Cashpot.
