The QMRA program is set to launch in February 2024 and has rapidly expanded its influence in the European market with over 90 affiliate organizations adopting its compliance standards.
Originally an extension of the Dutch quality mark KVA, QMRA is now recognized in countries like Denmark, Sweden, Germany, Belgium, Norway, and the United Kingdom.
Since its launch, QMRA has attracted several branches and operators. GiG Media (now Gentoo) was the first company to incorporate QMRA into its official policy. This move marked a significant step for Gentoo in ensuring compliance with regulated markets such as Sweden and the UK.
In June 2024, Game Lounge began applying for QMRA certification in key markets such as the UK, Norway, Denmark, and Sweden. Recently, Game Lounge's SveaCasino.Se website successfully passed QMRA's compliance review, becoming one of the latest sites to receive the quality mark.
This week, QMRA completed a comprehensive review of the Aftonbladet Casinoguiden website, a platform for the Swedish market. This site has a domain authority of 85 and roughly 21 million natural searches in Sweden. It will now display the QMRA logo, signifying its compliance with stringent advertising and regulatory standards.
