The subsidiary of the Finnish lottery, Fennica Gaming, announced that its electronic games will be launched in France through a collaboration with the French gambling company (FDJ). As a result of the cooperation with the Lottery Entertainment Innovation Alliance (LEIA), players all over France will be able to enjoy these games.
Fennica Gaming's General Manager, Timo Kiiskinen, stated: “We are extremely proud of the hard work and extensive collaboration that has gone into bringing eInstants to players in France. Everything we do is player-focused.
"For us, this means providing a high-quality game portfolio for every target audience. We achieve this through our 'Gaming Family' of expert teams and game studios. We tirelessly strive to meet the needs of our clients, especially the players, and we believe that French players will be excited about the new products.”
Previously, Fennica Gaming launched eInstant games in Brazil with LottoCap.
Fennica Gaming is currently expanding its market to more European countries.
The Vice President of Portfolio and Product Development, Kirsi Lagus, said: “Our eInstants are designed to provide instant entertainment, combining cutting-edge technology with captivating gameplay. The first game chosen by FDJ from our portfolio is Northern Jack, providing players with pure entertainment and bonus rounds.
“It's based on our Match'Em mechanism, uses an adaptive algorithm, and comes with an in-game tutorial to guide players on how to play. This is one of our most successful games across all markets. We are thrilled to work with our colleagues in France to support their goal of bringing exciting games to players."
FDJ's Product Manager, Esther Millet, stated: “Introducing Fennica Gaming's eInstants in our product lineup is a significant achievement in collaboration with LEIA.”
“We are pleased to see that players in France, like those in other LEIA countries, have shown a positive response to this game. Thanks to the rigorous development and testing phases, we are confident that this game not only meets but exceeds expectations. We are committed to continuing to work hard to provide players with a top-notch gaming experience.”
