This collaboration aims to integrate Symplify's engagement features into WiseGaming's CRM, data centers, and communication channels.
WiseGaming offers turnkey and white-label solutions, now utilizing Symplify's Campaign and Journey Builder modules as well as the website conversion testing module.
These tools are designed to help WiseGaming's partners create customized, AI-optimized experiences for players.
In June, Symplify launched an instant messaging service, starting with Telegram, as part of its interactive tool suite. The service is expected to expand to include multiple communication platforms.
In May 2024, Symplify expanded its partnership with MegaRush Casino to provide CRM services under three additional brands licensed by MegaRush. This includes the use of Symplify's Journey Builder and Campaign Manager modules for multichannel communication.
In May 2024, Symplify also collaborated with Playbook Engineering to integrate its CRM ecosystem into Playbook's platform, serving brands such as StarSports, AK Bet, and NRG.
Other recent collaborations include agreements reached with AdmiralBet, nChain, and King Billy Casino.
