Sports betting operator Fanatics has launched in Louisiana.
As part of an agreement with Boomtown Casino and Hotel, players residing in Louisiana can now download the Fanatics Sportsbook.
Previously in Louisiana, the sports betting industry showed noteworthy figures in both the mobile and retail sectors as of May 2024.
Recently, Fanatics Sportsbook and Casino opened in New Jersey.
Moreover, this sports betting is now available to customers in 22 states including Arizona, Ohio, and New York, covering nearly 95% of the addressable online sports betting market in the US.
Sports betting has many new features. For example: FanCash, expanded streaming, discovery, search, and your Parlays location.
Since the acquisition of PointsBet US earlier this year, Fanatics has been actively expanding in the US market.
However, how this sports merchandise company will adapt to online sports betting remains to be seen.
Early signs indicate a promising outlook in surpassing challenge brands. But competing with brands like FanDuel and DraftKings? Certainly, there's still a long way to go.
Overall, it is fair to categorize FanDuel and DraftKings as recent market leaders, with BetMGM and Caesars closely following as physical betting experts now well-known challengers in the mobile market.
Fanatics and ESPN Bet may form the third group of new brands supported by large organizations, while bet365 continues to grow steadily in the US, with many expecting this betting giant to eventually compete alongside companies like FanDuel and DraftKings.
