In May this year, LiveScore and Kambi collaborated to launch LiveScore Bet sports betting in the UK and Ireland, as part of their long-term cooperation.
After months of integration on the platform, Erik Lögdberg, the Managing Director of Kambi Sportsbook, recently stated: "We are honored to announce this milestone collaboration with Virgin Bet in the UK, a very popular and well-known brand, committed like us to providing the highest standard of sports betting experience.
"We look forward to continuing our close cooperation, combining Kambi's technology and sports betting expertise with LiveScore's internal product team to drive ongoing growth in their target markets."
Sam Sadi, CEO of LiveScore Group, added: "Providing the strongest products and services for Virgin Bet customers is our top priority, and having top-tier sports betting is central to that.
Following the success of our collaboration with LiveScore Bet, we are excited to further expand our partnership with Kambi, aiming to extend Virgin Bet's influence in the UK market."
During iGB Live, Sam Sadi spoke to Gambling Insider about several topics, including the brand's transition to the Kambi platform.
