The Player Engagement division of Gamanza Group AG, Gamanza Engage, has integrated its loyalty and gamification suite with Optimove's AI-driven CRM marketing platform. This integration introduces AI-orchestrated gamification and new player engagement and personalization features for iGaming and sports betting operators. The integration enables:
Use of gamification attributes such as current ranking, XP points, active tasks, and reward store purchases in building CRM segments.'
Use of gamified events as triggers for marketing communications, such as upgrades, item purchases, task completions, etc.
Targeting specific audiences through specially created and invitation-only tasks and tournaments (e.g., VIP).
Optimove CEO Pini Yakuel stated: "This collaboration for the first time delivers a powerful personalized gamification experience in the best possible way. iGaming and sports betting operators now have more than just gamification; they now incorporate AI-curated gamification as part of the entire player journey and experience.
"iGaming and sports betting operators will be able to maintain player engagement in ways that were previously impossible. AI-curated gamification interactions are the future of how marketers build solid relationships with both existing and new players."
Gamanza Chief Commercial Officer Robert Civill stated: "Optimove has set the standard for CRM and automated marketing in iGaming, and Gamanza Engage aims to be the industry reference for casino and sports betting gamification, so we are excited to drive our progress through this collaboration."
He added: "The combination of player communication and gamification is a significant advancement in the overall player experience and adds new layers of personalization. Our innovative gamification features are designed to engage the entire player base, and we have already helped some clients increase their monthly active player base by 30% through integration with Optimove, allowing more operators to unlock this advantage.
"Furthermore, with Gamanza Engage's 'booster' mechanism, we have introduced a new marketing tool for operators that offers an alternative to traditional bonuses, without the cost and risk!"
Gamanza Engage allows operators to customize and adjust their gamification strategies to attract various players. The collaboration between Gamanza and Optimove is expected to provide operators with the tools needed to address three major pain points: acquisition costs, standing out, and player loyalty/churn rate.
