Finance Incorporated Limited Chief Operating Officer Mitkova pointed out that one of the main challenges facing payments in the igaming sector in 2024 is compliance and regulatory requirements across different markets. She outlined that although the company will always adhere to regulations and laws, more often it is "compliance governing business, not business governing compliance."
"We conduct the necessary due diligence, understanding our clients' businesses," she explained. "We usually prefer to meet with clients and understand the situation, because sometimes just ticking boxes or collecting documents is not the most effective way to handle such a complex industry."
"We prefer to listen to our clients' opinions and understand their business activities. This way, we can make the most accurate assessment of our clients' businesses, thereby helping both parties to cooperate more smoothly."
This rigorous due diligence process has earned Paymix Pro a reputation among igaming clients. Mitkova noted that understanding the industry and sometimes complex regulations helps it win more customer trust than traditional banks.
Mitkova said: "Banks are somewhat conservative or pessimistic about this industry, but because we have a detailed understanding of it, we are able to eliminate challenges and serve selected participants."
"Our clients operate in high-risk industries, usually have a better understanding of regulations, and adhere to stricter compliance rules. Therefore, initially we saw it as a challenge, but later it became an advantage because we were able to pick excellent clients from the industry." Paymix Pro will be exhibiting at the SBC Summit 2024 held at the Lisbon International Exhibition Center from September 24 to 26, booth number E230.
