As part of its "Total Betting" campaign, LiveScore Bet has launched a new television commercial (TVC) in Ireland.
The commercial was produced by Amigo Partnership, with a focus on showcasing the sports betting methods of LiveScore Bet.
The TV commercial is part of a strategic media plan developed in collaboration with SparkFoundry. It will be broadcast during major sports programs on Sky Sports and RTE, including UK football, Premier League darts, and golf tournaments.
The campaign is expected to attract about 1.5 million viewers, particularly male sports fans in Ireland. It also includes advertising during 22 European Championship match dates on RTE, covering about 40% of the target audience for LiveScore Bet in the region.
Sam Sadi, CEO of LiveScore Group, stated: "We are thrilled to launch our Total Betting TVC campaign in Ireland and to showcase the seamless, informative, live, and beneficial products of LiveScore Bet."
Nick Withersby, Executive Creative Director at Amigo Partnership, added: "Our job is to creatively combine this ease and fluidity with the powerful features and experiences of the LiveScore Bet app and the concept of Total Betting."
Prior to the launch of the TVC, LiveScore Group moved its Virgin Bet brand to the Kambi sports betting platform in July 2024, as part of a long-term collaboration aimed at enhancing the sports betting experience for users.
The current media efforts of LiveScore Bet are aimed at supporting the brand's expansion in the sports betting market, with more products and promotional activities expected to be launched as part of the "Total Betting" platform.
