SALSA TECHNOLOGY, a leader in Latin American online gaming solutions, and FIRST – BEST IN SPORTS have strengthened their strategic partnership to deliver unparalleled sports betting solutions in the regulated Brazilian market.
This collaboration combines Salsa's extensive localization experience with First's cutting-edge technology to support operators entering the Brazilian market.
FIRST – BEST IN SPORTS is a leader in the sports betting industry, known for its robust and integrated platform with market-leading technology. The platform is fully integrated into Salsa Omni PAM, enabling operators using FIRST – BEST IN SPORTS to leverage the comprehensive capabilities of these industry giants.
Peter Nolte, founder of SALSA TECHNOLOGY, stated:
As long as operators have the right local knowledge and technology, the regulated Brazilian market represents a tremendous opportunity. Thanks to our partnership with First, operators using Salsa Omni PAM will now have an integrated sports betting solution that will truly allow them to experience horizontal scalability and high availability—key elements for business growth and customer satisfaction. The platform offers a wide range of features designed to enhance user experience and operational efficiency, making it a powerful tool for operators to stand out in the competitive sports betting field.
As part of this project, Salsa has created a custom page on its website specifically for FIRST – BEST IN SPORTS. Here, operators will be able to explore comprehensive resources, showcasing the advantages and features of the platform built for Brazil. Additionally, a professional team provides round-the-clock support to ensure the success of this collaboration.
SALSA TECHNOLOGY and FIRST – BEST IN SPORTS will both attend the upcoming CGS Recife as ELITE sponsors, discussing the transition to the Salsa Omni & First Sportsbook package or from existing sports betting solutions to FIRST – BEST IN SPORTS. This influential event will be held at the Recife Expo Center from August 29 to 30, 2024.
Tom Light, CEO of FIRST – BEST IN SPORTS, added:
Our technology combined with Salsa's unmatched local insights forms a powerful force. This collaboration means that operators expanding into the region will benefit from an unmatched, secure, and performance-focused solution.
