SIS (Sports Information Services) is a leading provider of 24/7 live betting service content, having partnered with renowned casino operator Admiral to introduce its comprehensive electronic soccer product portfolio into the regulated online market in Europe.
Driven by a recent distribution agreement with Genius Sports, the integration of the full suite of H2H Global Gaming League™ electronic soccer matches will benefit Admiral both online and at retail, increasing betting opportunities offered by event-based products, which have been proven to maximize operator engagement and profits.
Admiral's operations in the UK, Spain, and Austria will also soon benefit from the addition of eBasketball, which will allow the operator to offer its customers over 150,000 high-integrity esports events annually.
SIS's H2H Global Gaming League™ is specifically designed for sports betting, and it has been proven to deliver up to 10% value to operators. All electronic basketball and soccer matches are played by professional high-level players, fully produced in-house, and include tools and features that provide a unique experience.
It is the only esports product on the market that has been awarded the gold standard by the Esports Integrity Commission (ESIC), the highest certification designed to set an unmatched level of integrity and safety in the industry, with trained referees overseeing each match.
Admiral has a strong influence in physical casinos and also boasts a wide range of online casino and sports betting products, and this advantage will be further enhanced through its collaboration with SIS.
SIS Sales Director for Latin America and Iberia, Angel Calderon, stated:
We are thrilled that our competitive gaming products, eSoccer and eBasketball, are being launched as part of Admiral's offerings, demonstrating the high performance of our end-to-end solutions and greatly enhancing the betting experience for punters. We look forward to working with Admiral to maximize the potential of our engaging products.
Admiral Managing Director Felipe Ludeña stated:
Admiral has become one of the leading operators in Europe, and we are always looking for new ways to enhance the experience we provide. The H2H Global Gaming League™ is a proven product with broad appeal to bettors, and we believe our audience will love this product.
