Although this is a new area for 7Bet, the brand's operator, Anakatech Interactive Ltd, has been operating brands in the UK since 2017, and is also the company behind Lucky Mate and Winomania.
Records show that 7bet.co.uk and betnero.co.uk operate under the same gambling license and both have white label status.
While 7Bet's UK operations are still in the early stages, the brand has taken bold steps to market its products. It appears that 7Bet places a high importance on affiliate involvement, with leading portals already listing the brand. Players can find 7Bet on betting, bet, OLBG, Casino Guru, betingsites.co.uk, and many other well-known affiliate websites.
7Bet's move is likely influenced by the challenging situation in the Lithuanian market, where legislators have raised taxes for gambling operators in recent years.
The company announced its entry into the UK market on LinkedIn, and is confident that the UK market will help elevate the 7Bet brand. However, entering Europe's most dynamic iGaming and gambling ecosystem is not a decision taken lightly.
7Bet announced: "Entering such a challenging market as the UK is not something we take lightly."
"We believe that this business is not just about coming in to make money; it requires us to put in a lot of effort, understand our customers, and provide an excellent experience.
"Our success is built on hard work, integrity, and a genuine desire to offer our customers the best possible service."
The company added: "We are excited about the future opportunities and believe our focused approach will resonate with a new audience in the UK."
