SOFTSWISS is a leading technology provider for the iGaming brand, enhancing its tournament tools in the game aggregator beyond traditional cash rewards.
Now, iGaming brands using tournament tools can offer a variety of rewards, including free spins and any non-cash prizes such as luxury cars, trips to Las Vegas, mobile devices, branded merchandise, etc.
As the entertainment world becomes increasingly complex, online casinos are constantly looking for innovative mechanisms and features to attract and retain players. According to SOFTSWISS, its tournament tools have increased the average daily betting amount per user by 22%. More than 20 tournaments are held monthly using this tool, indicating that operators are interested in this mechanism as it can increase GGR and betting volume.
With this new feature, operators can create advanced tournaments targeted at specific player categories or to attract a broader audience. Since player behavior and preferences are influenced by various factors and vary among player groups, applying customized reward strategies is very important.
Operators can create customized tournaments for different groups of players (such as VIP players), offering prizes that match their interests and the theme of the event. For example, they can hold a summer tournament with the top prize being a luxury convertible.
At the same time, tournaments can offer rewards to players with smaller stakes, such as free spins or branded merchandise.
Now, any tournament can combine different types of prizes—cash, free spins, and non-cash rewards—providing casinos with ample opportunities to conduct customized, exciting events.
Creating tournaments with combined cash and non-cash prizes is as simple and quick as setting up tournaments with cash prizes. All configurations are managed through the backend tournament tool. Participating players will see all necessary information, including available prizes and leaderboards displayed on the casino interface.
Head of SOFTSWISS Tatyana Kaminskaya stated:
We recently reached the milestone of 23,500 games, making SOFTSWISS the largest content hub on the market. Now, we are more committed than ever to providing our clients with more engagement tools, enabling them to fully utilize our extensive game selection. Our approach is always based on research and data, and we understand that different player groups need different mechanisms, rewards, and strategies. That's why we encourage our clients to use a data-driven approach and provide them with all the tools needed to implement customized engagement activities. Adding non-monetary rewards to tournaments is one such step.
Recently, Crash and Live games have been launched through the SOFTSWISS tournament tool. With these features, operators now have many tools to find the best combination to attract players, increase average betting amounts, and enhance player loyalty.
