Poca will introduce this sport to her fans on platforms such as TikTok, Facebook, and Instagram. Poca is highly popular online, with over 3.1 million followers on TikTok, known for her fitness and weightlifting-related content.
In addition to her social media influence, Poca has maintained an undefeated record in boxing matches, achieving three victories since her debut in April 2023. Spribe's decision to collaborate with Poca is part of its strategy to enhance the visibility of Aviator. Aviator is a fast-paced game, currently played by over 32 million players each month.
The gameplay of Aviator involves players deciding when to cash out as a virtual plane ascends. The longer they wait, the more they can win, but there is a risk of losing the bet if the plane flies away.
Giorgi Tsutskiridze, Chief Business Officer at Spribe, stated: “We are thrilled to work with Jully and have her promote Aviator to millions of fans. This game offers plenty of rapid action and high winning potential along with social engagement, exactly what Brazilian players look forward to.”
Social media influencer, boxer, and Aviator brand ambassador Jully Poca added: “Aviator packs a powerful punch, and I know when my fans buckle up and start flying, they will have the best experience of their lives. I have some creative ideas to introduce Aviator to my fans and can't wait to get started.”
Earlier this year, Spribe also collaborated with UFC fighter Johnny Walker, making him one of several athletes involved in promoting Aviator. These collaborations are part of Spribe’s broader strategy to attract major market audiences through high-profile partnerships.
