Operator Betway has announced its partnership as the official betting partner of Nottingham Forest.

As part of this long-term agreement, the Betway logo will appear on LED advertising boards around the City Ground during all Premier League, FA Cup, and Carabao Cup matches, and it will also provide opportunities to attract new and existing customers, including tickets, merchandise, and chances to play on the pitch.

Furthermore, Betway will commit to providing training and initiatives centered around safer gambling.

Betway has established a presence in the Premier League and has partnerships with teams such as Arsenal, Brighton, and West Ham United, and has recently become the official global betting partner of Manchester City.

Super Group CEO Neil Menashe said: "We are delighted to establish a partnership with Nottingham Forest, a club with a long history and passionate fans.

"Betway's customers love football, especially the Premier League, and we use such partnerships to offer them exclusive opportunities and content."

Nottingham Forest Chief Operating Officer Paul Bell added: "We are thrilled to welcome Betway as our official betting partner.

"Their excellent reputation and commitment to enhancing the fan experience make them a perfect partner for Nottingham Forest.

"This partnership will bring new opportunities for our supporters, from match day experiences to unique fan engagement activities. We look forward to working closely with Betway in the coming seasons."