SOFTSWISS has changed the way it offers its game aggregator solution after allowing operators to further control tournament tool prizes.
Operators using the SOFTSWISS game aggregation system can now offer players not just cash rewards, but also free spins, luxury cars, trips to Las Vegas, mobile devices, branded merchandise, and more rewards available for tournament winners.
Tatyana Kaminskaya, head of SOFTSWISS game aggregator, stated: "We recently reached a milestone of 23,500 game titles, making the SOFTSWISS game aggregator one of the largest content hubs on the market.
"We are now more committed than ever to providing our clients with more engagement tools, enabling them to make the most effective use of our extensive game selection."
Online casino brands will be able to design tournaments targeted at specific players (such as VIPs and high rollers), benefiting by offering prizes that match their demographic and seasonal characteristics.
For example, VIP players winning in summer tournaments might receive a luxury convertible sports car, while tournaments for players with smaller stakes might offer free spins or branded merchandise.
Tournament configurations will be managed by operators through the backend of the tournament tools. Meanwhile, players will find all relevant information on the operator's casino platform, including available prizes and leaderboards.
Kaminskaya added: "Our approach has always been research and data-driven, and we recognize that different player groups need different mechanisms, rewards, and strategies. That's why we encourage our clients to adopt a data-driven approach and provide them with all the necessary tools needed to implement customized engagement activities. Adding non-monetary rewards in competitions is one step in this direction."
Last month, SOFTSWISS revealed that its game aggregator had performed well in the second quarter of 2024, with its collection of games now exceeding 23,500 titles, a year-on-year increase of 46%.
