To consolidate its footprint locally, shortly after its debut in Colombia, Stake is now venturing into the Peruvian market. The company has enlisted former Inkabet head Jennyfer Escobar to help guide operations, as it has also obtained a local license.
Peru is the next growth target for Stake.com
Escobar is a seasoned industry veteran, having held a similar position at BoyleSports, and as the country manager for Stake in Peru, she brings a wealth of relevant experience.
However, according to her LinkedIn page, she spent most of her career at Inkabet, joining in November 2015 and leaving in June 2022.
Escobar welcomed her appointment, becoming part of Stake's local transformation journey, and stated she is looking to support the operator's efforts in the Peruvian local iGaming market. She added:
"The Peruvian market has tremendous growth potential, and we look forward to further engagement with the region. I am excited to continue contributing to Peru's vibrant gaming world and to drive innovation in this evolving industry."
Stake.com is rapidly expanding in the Latin American iGaming and sports betting market, with clear propositions for the local markets.
In addition to launching in Colombia through an ambitious local deal, the company has also engaged in similar negotiations with entities in Mexico and Paraguay. Stake.com specifically acquired Betfair's operations in Colombia to establish a strong foothold in the market.
Stake has invested $800,000 in purchasing a gambling license in Peru, and it is not the only company seeing value in expanding locally. Betsson Group acquired Inkabet to thoroughly consolidate its local operations.
Meanwhile, a series of other companies are seeking local growth by opting for licenses, including Rush Street Interactive and EveryMatrix, both of which are willing to expand further in the Latin American region, with Peru being an important stepping stone in this growth story.
Stake also continues to aim at transforming its brand into a global success story, pursuing rapid expansion in promising new markets.
Italy also represents a particularly attractive opportunity for the company, although the local situation has become more challenging due to the new and anticipated regulatory framework expected to take effect in 2025.
