American hip-hop music icon Post Malone, who has transitioned to country music, will star in the latest marketing campaign for Hard Rock Digital.
The Roll With Us campaign is created by the agency 72andSunny New York for Hard Rock Bet, supported by Redline Media Group and the internal creative team at Hard Rock Digital.
The first advertisement of the campaign, produced by MOP, is themed Ante Up (Robbin Hoodz Theory).
Post Malone commented on the collaboration: "Working with Hard Rock is always thrilling. It's sports. It's music. It's entertainment. When Hard Rock Bet says 'Roll with us,' they mean it. They get everyone involved. That's what I'm all about."
Following the release of his latest album "F-1 Trillion," Post Malone continues to elevate his status as an artist through his album tour.